Project Overview
CA7S – All-in-One Music Streaming Platform
Unified Music Streaming, Discovery & Artist Promotion App
Client Industry &
Region
Music & Entertainment – United States
Business Problem
The music streaming sector is quite fragmented, with distinct systems currently in place for music streaming, music discovery, offline music listening, and artist promotion. Music consumers experience difficulties concerning offline listening, playlisting, listening and artist interaction, while artistes experience difficulties in promoting themselves and their songs at low costs.
CA7S endeavoured to create an integrated app that would serve music enthusiasts and music artists alike, encompassing music streaming, downloading, music discovery, offline listening, and artist interaction, while being light and efficient.
Challenges defined by the business considered important include high churn due to app size, no offline capability, no artist promotion, and no direct communication between fans and artists.
Solution Overview
CA7S is an intelligent all-in-one online music streaming app developed by TechupR, allowing users to perform all their musical tasks as per their desire on the same mobile app.
The app was developed using the modular feature rollout approach, first releasing the core music streaming and progressively introducing advanced capabilities in the sense of real-time song recognition, offline playlists, voting systems, and artist engagement tools. Extra focus was put into decreasing the size of the app and optimizing data usage to improve user retention and session length.