logo

Contact Us

BrilConcept

  1. Home
  2. Our Work
  3. Case-Study
  4. BrilConcept
Case-Studies

How TechupR Built a Scalable Optics Management System for Seamless Retail Operations

Client Overview
Industry : Retail / Eyewear Solutions , Location : Belgium

Background: BrilConcept, a company specializing in affordable and quality eyewear, wanted to digitize and streamline its retail operations. They needed a centralized system that could manage customers, prescriptions, orders, inventory, and reporting across multiple outlets, delivering a smooth omnichannel experience for both staff and customers.

Contact Us
philosophy-image
Challenge

Problem Statement : BrilConcept’s operations relied on fragmented manual processes that slowed down order management, customer tracking, and product delivery. Without a unified digital system, staff faced difficulties managing prescriptions, billing, and reporting. The business required a robust, responsive solution that could serve multiple store locations and devices, ensuring efficiency and customer satisfaction.

Business Impact
  • Time-consuming manual order and prescription management
  • No unified customer history across multiple store branches
  • Inventory visibility issues led to delays and mismanagement
  • Inefficient sales tracking and reporting at store and company levels
  • Limited ability to scale across multiple retail outlets
KPIs Affected
  • Customer satisfaction and retention
  • Order processing time
  • Inventory accuracy
  • Sales performance tracking
  • Operational efficiency across branches

Solution Overview

More Sales, Less Work

Technologies Used

  • Frontend: HTML, CSS, JavaScript, jQuery
  • Backend: .NET MVC
  • Database: SQL Server
  • Server: Windows

Team Involved

  • 1 Project Manager
  • 2 Backend Engineers
  • 1 Frontend Developer
  • 1 QA Tester

Implementation Timeline

  • 12 months (phased rollout with MVP, POS integration, and reporting features).

Approach

  • We followed an Agile methodology with bi-weekly sprints and continuous integration. The initial MVP focused on customer and order management along with a basic POS (Kassa) module. Later phases added inventory and product catalog management, prescription tracking, pickup/delivery workflows, and store-specific reporting. Final iterations included role-based access control, analytics dashboards, and optimization for multi-device responsiveness (desktop POS, tablets, and smartphones).

The Results

KPI Before Implementation After Implementation
Order Management Manual Fully digital with history tracking
Prescription Tracking Paper-based, inconsistent Linked to customer profiles digitally
Sales & Billing Manual POS entries Automated invoices & order slips
Inventory Management Delayed visibility Real-time product tracking
Reporting Minimal insights Detailed analytics & sales reports
Operational Efficiency High manual workload 40% improvement in staff productivity

ROI Achieved: Within 6-8 months of go-live

Have a Business Problem Technology Can Solve?

Tell us what you're trying to build, automate, modernize, or scale. Our software architects will help you design the fastest, most scalable path to production.

Discuss Your Project Call: +91 83202 31215

Client Testimonial

“TechupR helped us digitize and scale our retail eyewear operations with a robust, responsive system. Managing customers, prescriptions, and sales has never been this seamless across our outlets.” — Founder, BrilConcept

Visuals & Design Elements

philosophy-image
More Sales, Less Work